JOHN AKIRA HARROLD



NIKE C1TY
Design & Art Direction

Campaign to introduce the Nike C1TY, a modern workhorse built to overcome anything the city throws your way.

NIKE TEAM: Caroline Bleeker, Jamie Oelrich, Beau Bernstein, & JP Managa.

PHOTOGRAPHY: Thomas Albdorf
DP: Bradly A Murray
EDITING: Wild Island Films
GRAPHICS: Some Days


NIKE AIR MAX DN
Design & Art Direction

Campaign to launch the Air Max Dn. “Dn” stands for Dynamic Air technology which allows air to flow freely inside the shoe’s air unit to provide an unreal sensation.

NIKE TEAM: Nico Sala, Brian Bantog, Dudu Viola, Hannah J. Kim, Roberto Rodriguez, & Will Roelke.

CGI & ANIMATION: New Format (product)
PHOTOGRAPHY: Petra Collins (model)


AIR MAX FRANCHISE
Design & Art Direction

Footwear campaign art direction and design for the Nike Air Max franchise.  

NIKE TEAM: Nico Sala, Brian Bantog, Rachel Mason, Dudu Viola, & Roberto Rodriguez.

PHOTOGRAPHY: Qiu Yang (product)
PHOTOGRAPHY: Gabriel Moses (model)
RETOUCHING: RGBerlin (product)


NIKE UNITED PACK
Design & Art Direction

Campaign for Nike Global Football’s 2023 Women’s World Cup footwear pack. Direction was inspired by the "new dawn" product story which symbolized the historic tournament for the women's game.
 

NIKE TEAM: Rafa Paes, David Oliva, Dudu Viola, & Jamie Olerich.

PHOTOGRAPHY: Tom van Shelven (athlete)
PHOTOGRAPHY: Swanson Studio (product)
PHOTOGRAPHY: Juanita Richards (BTS)
RETOUCHING: Upper Studios


GENERATION PACK
Design & Art Direction

Campaign for Nike Global Football’s 2022 World Cup footwear pack. Our direction was inspired by the product’s color & materials which referenced electricity, symbolizing the movement of players on pitch to generate the game.

NIKE TEAM: Kevin Coatman, Daniella De Carlo, Rafa Paes, David Oliva, Lee Owens, Dudu Viola, & Ryan Arambula.

PHOTOGRAPHY: Tom van Shelven (athlete)
PHOTOGRAPHY: Swanson Studio (product)
ANIMATION & CGI: ILoveDust


NIKE FC WELCOME
Design & Art Direction

Nike Global Football’s 2022 World Cup campaign to launch Nike FC.

NIKE TEAM: Kevin Coatman, Rafa Paes, David Oliva, Steve Henderson, & Ryan Arambula.

PHOTOGRAPHY: Tom van Shelven (athlete)
PHOTOGRAPHY: Swanson Studio (Product)
ANIMATION & CGI: ILoveDust


ALL CONDITIONS GEAR
Design & Art Direction

SUFA22 campaign for All Conditions Gear (ACG).

NIKE TEAM: Patty Wong, Hershel Baltrotsky, Jeremy Catalino, Hannah J. Kim, & Will Roelke.

PHOTOGRAPHY: Jerry Buttles
DP: Anton DuPrez


THE NIKE SB ISHOD
Design & Art Direction

Campaign to launch Ishod Wair’s first signature model, the Nike SB Ishod.

NIKE TEAM: Patty Wong, Hershel Baltrotsky, Miles Johnson, & Dudu Viola.

PHOTOGRAPHY: Ben Colen (campaign)
PHOTOGRAPHY: Ant Travis (BTS)
DP: Bennett Johnson
PRODUCTION: Hyphenated


PORTFOLIO PROGRAM
Brand Identity Design

Branding and communication system for the IPRC’s yearlong MFA-alternative.

CLIENT: The Independent Publishing Resource Center
CREATIVE DIRECTION: Harper Quinn


AZNBF
Art Book

Self-initiated book project that uses a multi-voice narrative to explore cultural identity. This project was supported by the Regional Arts and Culture Council.

Risograph printed and hand-stitched binding.

Edition of 85.


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