JOHN AKIRA HARROLD



NIKE AIR MAX DN
Design & Art Direction

Campaign to introduce the newest member of the Nike Air Max family, the Dn. “Dn” stands for Dynamic Air technology which allows air to flow freely inside the shoe’s air unit to provide an unreal sensation.

NIKE TEAM: Nico Sala, Brian Bantog, Dudu Viola, Hannah J. Kim, Roberto Rodriguez, & Will Roelke.

CGI & ANIMATION: New Format (product)
PHOTOGRAPHY: Petra Collins (model)


AIR MAX FRANCHISE
Design & Art Direction

Footwear campaign art direction and design for the Nike Air Max franchise.  

NIKE TEAM: Nico Sala, Brian Bantog, Rachel Mason, Dudu Viola, & Roberto Rodriguez.

PHOTOGRAPHY: Qiu Yang (product)
PHOTOGRAPHY: Gabriel Moses (model)
RETOUCHING: RGBerlin (product)


NIKE UNITED PACK
Design & Art Direction

Campaign design & art direction for Nike Football’s 2023 Women’s World Cup footwear pack. Direction was inspired by the "new dawn" product color story which symbolized the historic tournament for the women's game.
 

NIKE TEAM: Rafa Paes, David Oliva, Dudu Viola, & Jamie Olerich.

PHOTOGRAPHY: Tom van Shelven (athlete)
PHOTOGRAPHY: Swanson Studio (product)
PHOTOGRAPHY: Juanita Richards (BTS)
RETOUCHING: Upper Studios
ANIMATION: ILoveDust


NIKE FC WELCOME
Design & Art Direction

Nike Global Football’s 2022 World Cup campaign to launch Nike FC, an inclusive football community for players of all ages who love the beautiful game.

NIKE TEAM: Kevin Coatman, Rafa Paes, David Oliva, Steve Henderson, & Ryan Arambula.

PHOTOGRAPHY: Tom van Shelven (athlete)
PHOTOGRAPHY: Swanson Studio (Product)
ANIMATION & CGI: ILoveDust


GENERATION PACK
Design & Art Direction

Campaign for Nike Global Football’s 2022 World Cup footwear pack. Our direction was inspired by the product’s color & materials which referenced electricity, symbolizing the movement of players on pitch to generate the game.

NIKE TEAM: Kevin Coatman, Daniella De Carlo, Rafa Paes, David Oliva, Lee Owens, Dudu Viola, & Ryan Arambula.

PHOTOGRAPHY: Tom van Shelven (athlete)
PHOTOGRAPHY: Swanson Studio (product)
ANIMATION & CGI: ILoveDust


ALL CONDITIONS GEAR
Design & Art Direction

SUFA22 campaign for Nike’s outdoor product line, All Conditions Gear (ACG).

NIKE TEAM: Patty Wong, Hershel Baltrotsky, Jeremy Catalino, Hannah J. Kim, & Will Roelke.

PHOTOGRAPHY: Jerry Buttles
DP: Anton DuPrez


THE NIKE SB ISHOD
Design & Art Direction

Nike SB Footwear campaign to launch Ishod Wair’s first signature model, the Nike SB Ishod. Watch the full film here.

NIKE TEAM: Patty Wong, Hershel Baltrotsky, Miles Johnson, & Dudu Viola.

PHOTOGRAPHY: Ben Colen (campaign)
PHOTOGRAPHY: Ant Travis (BTS)
DP: Bennett Johnson
PRODUCTION: Hyphenated


PORTFOLIO PROGRAM
Brand Identity Design

Visual identity for the IPRC’s yearlong MFA-alternative which features four areas of focus: Poetry, Prose, Comics, and Art Book.

The new identity provides a toolkit for the organization to promote the program and communicate in a cohesive visual language across platforms.

CLIENT: The Independent Publishing Resource Center
CREATIVE DIRECTION: Harper Quinn


AZNBF
Graphic Design

Self-initiated book project that uses a multi-voice narrative to explore cultural identity. This project was supported by the Regional Arts and Culture Council.

Risograph printed and hand-stitched binding. Edition of 150.

Buy Aznbf


@johnakiraharrold

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