The Portfolio Program

IDENTITY
After a decade of being known as the Certificate Program, the yearlong MFA-alternative was looking to visually reimagine itself as the Portfolio Program.

The rebrand shifts away from an emphasis on credentials and centers an experience wherein students engage in a variety of creative pursuits; and in doing so create the contents of their creative portfolio.

The program offers four areas of focus: Prose, Poetry, Comics, or Art Book. These four cohorts have distinct experiences but are bound by programmatic themes and opportunities for cross-pollination.

The new identity provides a toolkit for the organization to promote the program and communicate in a cohesive visual language across multiple platforms.