GENERATION PACK
Design & Art Direction

Campaign for Nike Global Football’s 2022 World Cup footwear pack. Our direction was inspired by the product’s color & materials which referenced electricity, symbolizing the movement of players on pitch to generate the game.

NIKE TEAM: Kevin Coatman, Daniella De Carlo, Rafa Paes, David Oliva, Lee Owens, Dudu Viola, & Ryan Arambula.

PHOTOGRAPHY: Tom van Shelven (athlete)
PHOTOGRAPHY: Swanson Studio (product)
ANIMATION & CGI: ILoveDust