GENERATION PACK
Design & Art Direction
Campaign for Nike Global Football’s 2022 World Cup footwear pack.
Our direction was inspired by the product’s color & materials which referenced electricity, symbolizing the movement of players on pitch to generate the game.
NIKE TEAM: Kevin Coatman, Daniella De Carlo, Rafa Paes, David Oliva, Lee Owens, Dudu Viola, & Ryan Arambula.
PHOTOGRAPHY:
Tom van Shelven (athlete)
PHOTOGRAPHY: Swanson Studio (product)
ANIMATION & CGI: ILoveDust