NIKE UNITED PACK
Design & Art Direction

Campaign design & art direction for Nike Football’s 2023 Women’s World Cup footwear pack. Direction was inspired by the "new dawn" product color story which symbolized the historic tournament for the women's game.
 

NIKE TEAM: Rafa Paes, David Oliva, Dudu Viola, & Jamie Olerich.

PHOTOGRAPHY: Tom van Shelven (athlete)
PHOTOGRAPHY: Swanson Studio (product)
PHOTOGRAPHY: Juanita Richards (BTS)
RETOUCHING: Upper Studios
ANIMATION: ILoveDust